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Web agency

    Services of localisation of websites and media communication for international markets.

  • Siena Italtech offers a service of localisation of websites and communicative strategies on social media, and not only, specifically geared for international markets.

    The service of localisation of websites and communicative strategies does not simply entail the translation of a website or communications on social media, but rather a core evaluation and rethinking to better customise business and institutional strategies for making contact with a specific country and its culture.

    Not only English

    In today’s international markets, it is not sufficient to use only the most common lingua franca of English; instead, it is necessary to approach a country and its market through careful attention to the language(s) spoken therein and to its more general cultural aspects, above all in terms of values and communicative practices.
    A study published in 2007 by the European Commission, Effects on the European Union Economy of Shortages of Foreign Language Skills in Enterprises (ELAN), highlighted the fact that many European PMI are not able to be awarded contracts in global markets due to the lack of linguistic and intercultural competencies of company personnel.
    Thus, of fundamental importance is the localisation of websites and correct communication of product labels and catalogues, integrating the cultural values of the host country to make them a core part of our marketing operations.

    Competing in the global market

    Competition in the global market risks to marginalise and exclude those firms unable to approach a foreign market with strategies and methods able to respect and keep in mind the linguistic and cultural differences of each country.
    An entrepreneur aware of cultural differences and the repercussions of these differences in doing business with firms and individuals from other countries increases the likelihood to favorably conclude deals and increase returns on investment, compared to those who risk losing deals due to cultural and linguistic misunderstandings.

    Being able to communicate with a client or supplier of Chinese or Arabic origin in their own language, knowing how to approach communication according to rules of local business etiquette, knowing how to use the most common social media in a certain context opens the doors to the target market and avoids the failure of business strategies due to linguistic and cultural misunderstandings.

    Localisation of communication in international markets

    Siena Italtech thus makes available to firms, professionals, institutions, etc. our competencies for entering a market abroad or to improve a position in such a market.
    Our team is composed of a mix of experts in intercultural communication and in web communication able to rethink a website and communicative strategies, adjusting them to a specific target market, with particular attention to the Chinese, Arabic, Russian, and Japanese markets. 

    Localisation of communication for the Italian market

    Siena Italtech thus makes available to firms, professionals, institutions, etc. our competencies for entering a market abroad or to improve a position in such a market.
    Our team is composed of a mix di experts in intercultural communication and in web communication able to rethink a website and communicative strategies, adjusting them to a specific target market, with particular attention to the Chinese, Arabic, Russian, and Japanese markets.

    The teamwork of our experts allows for:

    • selecting the most relevant contents for a certain market and the linguistic and cultural values that characterize it.
    • choosing the linguistic and communicative register according to the intended target audience.
    • identifying a graphic layout in accord with the cultural and esthetic sensibilities of an individual country.
    • choosing the most common social media for a particular market and target and identifying the communicative formats of social media most effective for reaching company goals.
    • proposing services of SEO and SEM tailored to the target market.